I’ve been running Dragon Gym for over two decades. We have four locations in Chester County, Pennsylvania — Exton, Berwyn, Malvern, and Phoenixville — and over that time I’ve made just about every mistake a martial arts school owner can make. I’ve also figured out what actually works. Here’s the thing nobody tells you when you open your school: being a great martial artist, or even a great coach, is not what determines your financial success. What determines your revenue ceiling is how well you understand the business you’re actually in. And most school owners have no idea what business they’re really in. You’re not in the martial arts business.… Read More
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